Hip-Hop Classic #31: The Pharcyde - Drop (Chosen by DJ MK)
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'Drop' is the lead single from The Pharcyde's sophmore album, Labcabincalifornia, which was released in 1995 on Delicious Vinyl. The track is once again produced by the late J Dilla and contains a sample of 'The New Style' by Beastie Boys, off their 1986 release 'Licensed To Ill' - Jay Dee uses the titular "mmm..... drop" line delivered during a drop to create the songs hook. The music video for 'Drop' was directed by Spike Jonze and filmed in LA. - it features footage of the group performing the song backwards, replayed backwards, which when combined with the chopped, spacey beat of the song gives the video a slight surrealistic quality. Revolutionary in every sense of the word.
DJ MK: "Ground breaking video by Spike Jonze for an amazing tune. 1st time i heard Jay Dee's production and took notice."
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